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Real Estate Agents Should Take Tech into their Own Hands

January 17, 2014

The key to utilizing technology in real estate is finding what works for you.

It’s no secret that it can take time for new technology to permeate an entrenched industry like real estate.  According to Teresa Boardman of InmanNews, that’s not an excuse for real estate professionals to rest on their laurels when it comes to innovating new ways to utilize technology.

She argues that part of the problem with real estate agents integrating new technology into the way they do their job is they feel their companies do not provide enough resources.  Many real estate companies feel that sending their employees on expensive trips to expensive conferences is a waste of the company’s money and the agent’s time.  And they may not be wrong.

So why don’t real estate companies provide better tech training for their agents?  One reason the Boardman posits is that there are no industry standard technologies to learn.  Every graphic designer needs to know Photoshop and Illustrator before they even send out a job application, but the real estate industry isn’t that way.  There is no across the board program or app that every realtor should know.

Because of this, it can be difficult for real estate agents to create their own unique technological recipes.  The first step is self-education.  You can do your own online research.  Ask your friends and colleagues.  What apps and programs are other real estate pro using?  Maybe more importantly, which ones have they tried and found to have little or no value?  Boardman even suggests asking in depth questions at tech stores like Apple and Verizon.

The other thing agents should do is self identify their own inefficiencies before getting caught up in the hype of a new technology.  Just because a shiny new power drill comes out doesn’t mean it will help you fix your stove.  Find out what problems you have and then work backward to find the technological tool that will solve it.  If you do it the other way around, you’ll likely find yourself with a lot more apps, a larger credit card bill, and the same amount of closes.

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